Brand Management

Following years of crisis, Pima Community College found its footing and was headed to a promising new future.  The College built a new brand under the tagline "Keep striving." to represent the fighting spirit of the students, the college and our community.

The brand plays on the educational and networking opportunities available through Greater Tampa REALTORS as well as technology tools available to help make REALTORS more successful. 

When you think of hospice care, you might not think about brightening lives. Yet, when Tidewell Foundation raises money for hospice care it means people who can't pay have access to care, along with special extras like music and art therapy to relieve pain and lift spirts.

At the time, students often perceived community college as "13th" grade.  This brand demonstrated the educational and career opportunities linked with a two-year college education.