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Brand Development

Keep striving.

Following years of crisis, Pima Community College in Tucson, Arizona, found its footing and was headed to a promising new future. After extensive research including focus groups and surveys with students, faculty, staff and the community, the College built a new brand under the tagline "Keep striving." This award-winning brand represents the fighting spirit of the students, the college and the community. 

Brand Promise

Pima Community College welcomes everyone striving to achieve a better life for themselves, their families and their communities through the promise of education.

Brand Promise Video

Brand Book

Rebranding provided the College with a consistent look and messaging that had been tested and proven effective with key audiences

Ad Gallery

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